Practice the three C's to success:

• Coordination
• Consistency
• Commitment

View the full Steps for Building Your Self-Promotion Campaign article.

Designing a Personal Plan - Personal Promotion is Prospecting

Photograph:

  Have a good professional photo taken and updated yearly. Use this photo on ALL personal promotion materials...stationary, envelopes and business cards.

View the full Designing a Personal Plan - Personal Promotion is Prospecting article.

Postcards:

  Designed to inform quickly, economically and effectively.

View the full Post Cards article.

Notecards:

  There's Always a Reason to Keep in Touch

View the full Note Cards article.

How a Little Publicity Can Go a Long Way:

When a favorable article about you or your firm appears in the paper, you will probably get acknowledgements for a few days from people you already know. After a while, the news value will be gone and it will soon be forgotten.

Good publicity can often be used effectively in advertising, especially by distributing reprints of the article. Reprints of your favorite article enhance your image. By distributing it yourself, you can make sure it gets to people who may be influenced by it. You can send it to potential clients or leave it with prospective clients.

Distribution:

Learn to market yourself the same way you market your listings. Keep your name in front by leaving behind or giving out information that sells you...

• Prospecting and Pre-Listing Packets
• As a part of every listing presentation
• At every one of your open houses
• At your office reception area
• Attach to feature sheets, Real Estate magazines (staple to your ad)
  and leave at showings.
• Where people congregate...waiting rooms, dancing schools, laundry-marts, quick teller banks, chiropractor and doctor's offices, nursing home visiting areas, or any place where you may frequent each week
• Family and Friends
• Everyone on your data base including past customers, clients, Tell 20
  

Delegate:

You may be thinking you don't have the time to successfully sell yourself, but if you don't take the time you may soon find yourself out of business. A trend in the real estate industry is to hire a person to assist you; assistants enhance and facilitate your performance. You may consider hiring a student or a part-time person to assist you with the important task of personal promotion.

Personal Promotion:

  Top Ideas and Facts

View the full Personal Promotion article.