| Prepare the Seller for the Marketing Process...No Surprises!
Your job is to be the administrative manager of the listing. Educate the seller. Education builds confidence. Are your worth what you charge? Make sure you tell the seller how you plan to market their property.
Seller demands must be put in the proper perspective as you outline the selling process. The marketing process can bewilder a homeowner. They are not sure what to expect; nor what is expected from them. After you get the listing, prepare the seller for each of the steps that will follow. Explain each phase of the process, describing what you will be doing and what will be expected from them.
Five Ways to Prepare Your Seller:
1. Discuss the procedures for getting the home in top marketing condition.
2. Illustrate what they should do to prepare for a showing and what should be done when a buyer sees the home.
3. Describe your marketing program, including advertising policy, open houses and tours.
4. Explain the way you reach qualified buyers. Explain how you use the Multiple Listing System and other Contact Management Systems.
5. Let them know how often they can expect to hear from you.
Tips for Better Pictures:
 Be a stage manager. Look at a property with a critical eye and do what you can to make it look better before you take the picture. You may need to...
Action Plan Checklist to a Successful Sale:
A handy checklist designed to help you achieve a successful sale.
Marketing Action Plan:
MAP out Your Strategy
The Golden Rule of Referrals:
Get New Customers but Keep the Old... One is Silver and the Other's Gold
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Wow Them With Service
