In order to execute and plan your annual promotional marketing goals:
- Start with your own annual sales goals, monthly sales objectives and specific action budgets to meet your objectives.
- Put your budget in writing on a monthly planning calendar.
- The budgeting of your planning calendar should relate to your own monthly sales.
- Take advantage of relevant seasonal opportunities and local events.
The key point to remember in using your planning calendar is that without any planning, your money could be wasted. A well thought out plan not only enures you reaching all of your market area, but reaching the areas in a cost efficient manner.
Strategic Selling:
- Know your target audience. If you specialize in condominiums make sure you know the publications that best reach this buyer.
- Analyze your sales over the past two years. Is there a specific market segment that you have been working with? If so, pursue that area as your strength.
- Know your sales territory. Where are your sellers and buyers coming from? Advertise and promote in publications that reach those market areas.
- Review the media available to you and how effective each is in reaching the target group and sales territory that you have identified above.
- Compare media rates. Where do you get the largest return for your money in terms of reaching the highest number of people in your target group or territory?
- Have your local media sales representative come and see you and put together a twelve month plan for your own self promotion. With this data, your planning calendar becomes much easier to execute.
PR Tips and Techniques - PR Tip #1
 What is Newsworthy?
PR Tips and Techniques - PR Tip #2
How To Write a News Release
PR Tips and Techniques - PR Tips #3
How Do I Deal With the Media
PR Tips and Techniques - PR Tip #4
How To Get a News Photographer to Cover Your Event
PR Tips and Techniques - PR Tip #5
How to Submit Your Own Photographs to the Media
PR Tips and Techniques - PR Tip #6
You Can't Buy the Placement of a News Story
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Planning For Success
